The bizarre trend titled the “heart shaped boob challenge” began earlier this week in China due to Twitter-like website, Weibo. The trend consists of women squeezing their breasts to make them look like hearts. The trending topic has attracted over two million clicks on the Weibo platform.

It has been reported the craze was inspired by live-streamer Ayi Xi Tai Lu, who demonstrated the trick on one of her late-night videos.

Heart Shaped Boob Challenge Live Streamer Ayi Xi Tai Lu

This of course made fans and other daring people join in on the fun.

Heart Shaped Boob Challenge Is The Latest Fetish On The Block Heart Shaped Boob Challenge Is The Latest Fetish On The Block 2 Heart Shaped Boob Challenge Is The Latest Fetish On The Block 3 Heart Shaped Boob Challenge Is The Latest Fetish On The Block 4 Heart Shaped Boob Challenge Is The Latest Fetish On The Block 5Heart Shaped Boob Challenge Is The Latest Fetish On The Block 6

Even popular cosplayer Saku93 from Japan has joined in on the hype:

Male fans have also decided to join in and put a fun spin on the challenge:

Heart Shaped Boob Challenge Is The Latest Fetish On The Block Male 2 Heart Shaped Boob Challenge Is The Latest Fetish On The Block Male

Anime fan-art has also started to appear:

Heart Shaped Boob Challenge Is The Latest Fetish On The Block Anime Fan Art Heart Shaped Boob Challenge Is The Latest Fetish On The Block Anime Fan Art 2 Heart Shaped Boob Challenge Is The Latest Fetish On The Block Anime Fan Art 3

Source: Weibo

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I'm the Brand Manager behind J-List who consumes too much coffee and never gets enough sleep. I enjoy writing about anime, video games, and bits & pieces of Japanese culture.